Online Content

Websites

We provide tailor-made content for web sites. From large corporate websites to medium and small business websites to micro-websites and landing pages. We ensure that the content provided is relevant, detailed when necessary, provide clearly spelt-out solutions, tells the customer how to find you, and how to contact you. Your web site is a powerful tool in your internet marketing effort. It needs to be clear, concise, attractive, compelling and reflect your business frankly and truthfully. Only then will it do its job: of selling your goods and philosophy to the right people in the right markets.

Newsletters

As the dictionary defines it, a newsletter is “a bulletin issued periodically to the members of a society, business, or organization.” As such, it’s an extremely useful tool in the hands of marketers and advertising managers. But, it’s a very difficult piece of copy writing. Generally, most recipients tend to throw such offerings into the trash with nary a glance! And that’s when good content writing is so very important. A well written newsletter should grab attention at once, keep the reader hooked and deliver on the promises made by the sender. When this happens, a sale or conversion is guaranteed. The newsletters we write for you are just the “salesmen” you need! Smart, attention-grabbing, easy to understand and speaking in the tone of voice that reflects you.

Articles

These come in all shapes and sizes. Depending on the audience these need to reach, articles can be funny, conversational, slice-of-life presentations, serious and in-depth studies, down to earth…in fact, there are probably as many types of articles as there are people, subjects, companies and businesses. We can create articles that meet your needs and appeal to your customer – precisely.

Corporate blogs

Actually, whether a blog represents the voice of an individual or a corporation, the style needs to be simple, straight forward and conversational. In the old days, before online media, op-ed pieces in newspapers could be said to have been types of blogs. Today, these are written to reach out to millions, with the same interests, in a particular idiom and tone that its audience is looking for. This we can do for you – stories simply told, fleshed out with pertinent information, written in a manner that will keep its target audience coming back for more.

SEO optimized web text

Carolyn Shelby, Director of SEO, Chicago Tribune/435 Digital, once explained the value Search Engine Optimization can deliver to a site, stressing the importance of basic SEO, using a simple analogy: “Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” Shelby said. We concur.

SEO optimization actually begins and ends with the text that is put on the site. We all know that the purpose of SEO is to create a great, seamless user experience while communicating to the search engines the sites’ intentions, so they can direct customers to the related pages. To start with, search engines are looking for content, and we can vouch for the high quality content that we deliver: Content that is determined by the theme that is given, the significance of the text on the page, and the “stickiness” of the titles and descriptions that pull in the customer and keep him glued to the site.

For perfectly optimized content, we focus on:

  • Writing for people and not search engines
  • Identifying our target audience and their needs
  • Choosing the tone of voice that is appropriate to the audience
  • Structuring the content properly by using headings to divide up text into easily readable sections
  • Striking the right balance between using keywords and readable content
  • Using evocative anchor text for links to other pages
  • Using calls to action